Featured Image Credit: SeaWorld
First off, just watch this:
You could argue that has always been one of SeaWorld’s missions.
However, this videos embodies a bold new direction for the company and directly addresses how YOUR visit to SeaWorld helps save animals in the wild.
Many readers of Awesome Ocean already know of this connection, but this video is the first time SeaWorld has so clearly laid out how a guest’s visit is a positive impact on the natural world.
And now, SeaWorld has announced that this new mission will include $10 Million invested into rescue and conservation efforts A YEAR.
That’s going to make a HUGE difference to animals around the globe that are fighting for their very lives to survive problems caused by humans like habitat destruction, pollution, poaching and a host of other issues.
But you know what else is BIG about this new ad? It finally shows SeaWorld pivoting to highlight they know their audience wants to support aspirational companies with altruistic missions.
If you’ve ever heard TOMS shoes talk about how they’re changing the world one pair of shoes at a time or Patagonia with their support of fair labor practices, you’ll see that SeaWorld is joining their ranks with their declaration in this new ad.
The best part? It’s genuine. SeaWorld has always had a rescue program part of its core for over 50 years.
They are not faking it. This is who they are. They just finally found their voice.
This is not only going to be a BIG win for the company but a HUGE win for the animals of the world that need their help.