Featured Image Credit: Zoo Knoxville via Facebook
By: Veronica Grigaltchik
As summer comes to an end, one thing that does not seem to be going away is Pokémon Go. Launched only last month, Pokémon Go is an augmented reality mobile application that has already generated more than $200 million in revenue.
Using a mobile device, a player can locate, capture, battle, and train virtual creatures, called Pokémon, which appear on the screens and are overlaid onto the real-world location.
And zoos, as well as aquariums and national parks across the country, are joining in on the craze by hosting special events for visitors wanting to play on-site.
These events not only allow for guests to safely play the game in a unique outdoor setting, but are also educational, encouraging visitors to learn about the real-life creatures found at the zoo.
Photo Credit: Dallas Zoo via Facebook
Some zoos that have already hosted special events include Maryland Zoo, Zoo Miami, Sacramento Zoo, Naples Zoo, Central Florida Zoo, Detroit Zoo, Houston Zoo, Louisville Zoo and Dallas Zoo.
Some zoos are even hosting after-hours events. El Paso Zoo has popular Pokémon Go Safari Nights, which can provide an exciting and safe place to play the game at night.
In the first week of August, Zoo Knoxville declared the entire week Pokémon Go Week. Every person who showed up with the game on their mobile device received discounted admission.
In northeast Florida, the Jacksonville Zoo has decided to directly use Pokémon Go for educational purposes. The zoo provides a 2.5 hour, behind-the-scenes tour after hours. Of course, visitors can catch Pokémon at all of the available Pokéstops, and collect important items like Pokéballs. The tour also includes close real animal encounters and information about conservation efforts at the zoo.
Photo Credit: Los Angeles Zoo
Like many businesses, zoos have already benefited from the game. Houston Zoo, the site of about 30 Pokéstops, has seen an increase in the number of visitors since the game launched, specifically attracting teenagers and other guests who may not normally visit.
The zoo, like many other zoos, has decided to provide virtual lures, which can be launched at a location and used to attract Pokémon and make them easier to catch there, in order to lure players too.
So for those who are wanting to play, make sure to keep an eye out for some fun Pokémon Go events at your local zoo, aquarium or even national park, because you definitely gotta catch em’ all!